Transforming Insights:
Unleashing the Power of AI and Empathy

[Our Manifesto]

In 2019, Sonar embarked on an ambitious journey fuelled by a belief in elevating the human experience. Our mission was unequivocal: empower the trailblazers, the innovators, and the visionaries of tomorrow with the insights needed to craft unparalleled products, services, and experiences for all.

Now, four years later, we have not merely made strides, but taken leaps. The Sonar Research Agent, the world's first generative AI research tool, stands as a testament to our commitment. Trained on over 100,000 qualitative studies, this state-of-the-art AI is no ordinary instrument. It is an engine of innovation, generating thousands of qualitative insights that have fuelled the success stories of some of the world's largest brands and most dynamic scale-ups.

In today's world, data is akin to gold, yet numerous entities grapple with turning this valuable resource into practical advantages. Our Sonar Research Agent shatters this barrier, transforming raw qualitative data into actionable insights - insights that ignite "aha!" moments and inspire groundbreaking decisions.

We aspire to create a world where empathy, one of humanity's most powerful superpowers, is accessible to all. Through our AI, we aim to provide the tools necessary to understand and cater to diverse human experiences on a global scale.

We are not just a tech company; we are an ally to your creativity, a partner in your pursuit of innovation, and a catalyst for your "aha" moments. As we journey into the future, we are committed to continuously enhancing our AI research capabilities, refining our tools, and delivering even greater value.

With the Sonar Research Agent, we're not just predicting the future; we're shaping it - together. Because at Sonar, we believe in empowering the creators of tomorrow, today.

We are H.U.M.A.N.

Our human values are the driving force behind our revolutionary human insights.
We are relentless ambitious dreamers. We aim and aspire where others say is not possible.
We win and lose together. Our shared success comes through consistency.
We are in it. We approach difficulties in a clear and direct fashion leaving no doubt on the playing field.
We trust each other to act from a place of empathy and reciprocity; we cultivate the ability to be human.
We are here to build legacy together. Writing our own, insights driven, original history.

Sonar by the Numbers

The year we started building our AI Research Agent
Creators working with Sonar
Feedback sessions recorded
Average time-to-insight
Content study templates

Want to learn more?

Well, come and meet our international team in our Copenhagen offices and learn more about Sonar and how we can help you.


Langebrogade 4
1411 Copenhagen, Denmark
Phone: +45 7734 8685
VAT: DK33510608

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