Blog - Sonar

Master Brand Perception: The Power of Consumer Narratives

Consumer narratives provide invaluable insights into brand perception, allowing businesses to gain a deeper understanding of their target audience and make informed decisions to enhance their brand’s reputation.

Brand Brand perception Campaigns Marketing Blog

Eye-Rolls into Eyeballs: Why Is My Campaign Not Performing?

Discover how to leverage qualitative insights to capture your audience’s attention and turn flatlining marketing campaigns into commercial successes.

Campaigns Marketing Blog

Why Generative AI Is Ushering in a Revolution in Consumer Insights

Discover how generative AI is transforming consumer insights and the marketing landscape with faster, cheaper and better consumer insights.

AI Consumer Insights Blog

Company

Abena
Alm Brand
Circle K
Ecco
EPOS
Jotun
Maersk
Novozymes
ReSound
Santander
Saxo Bank
Sydbank
Toyota
VELUX

Highlighted reads

Dive in to the world of Sonar news, stories and customer cases

Categories

Tags

Company

Master Brand Perception: The Power of Consumer Narratives

Painting the Full Picture: How Jotun Explored Online Customer Behaviour

Play to Win: How EPOS Validated Its Brand Strategy for Global Success

Beyond Analytics: How Bambo Nature Used Customer Insights to Boost Online Sales

By function

Turn...

Get started

Dive in to the world of Sonar news, stories and customer cases

Categories

Tags

Company

Master Brand Perception: The Power of Consumer Narratives

Painting the Full Picture: How Jotun Explored Online Customer Behaviour

Play to Win: How EPOS Validated Its Brand Strategy for Global Success

Beyond Analytics: How Bambo Nature Used Customer Insights to Boost Online Sales