Blog - Sonar

How Novozymes Leveraged Customer Insights to Create a Human-Centric Health Brand

How Novozymes created a new health brand by incorporating to the needs and pain points of its customers into its brand identity

Brand perception Marketing Customer stories

How Saxo Bank’s Customer-Centricity Led Digital Innovation in Private Investing

With deep customer insights, Saxo Bank was able to successfully develop one of the most innovative private investment platforms on the market.

App development Design Product Customer stories

ReSound: Empowering Tinnitus Sufferers with a User-Centered Design

ReSound refined its Relief app with insights from its target audience. As a result of its customer-focused update, ReSound developed an app that truly tackled the pains of its audience, resulting in higher adoptions.

App development Core needs Product Customer stories

How Maersk Used Insights to Create Compelling Marketing Campaigns

Maersk needed to generate in-depth insights from their audiences. As a result, Sonar has been crucial to ensuring Mærsk’s message is understood across global campaigns.

Brand perception Campaigns Marketing Customer stories

Maersk’s Philosophy on Customer Centricity

By democratising insights inside its multinational organisation, Maersk repositioned its brand into an end-to-end logistics provider

Brand perception Core needs Marketing Customer stories

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Abena
Alm Brand
Circle K
Ecco
EPOS
Jotun
Maersk
Novozymes
ReSound
Santander
Saxo Bank
Sydbank
Toyota
VELUX

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Master Brand Perception: The Power of Consumer Narratives

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Dive in to the world of Sonar news, stories and customer cases

Categories

Tags

Company

Master Brand Perception: The Power of Consumer Narratives

Painting the Full Picture: How Jotun Explored Online Customer Behaviour

Play to Win: How EPOS Validated Its Brand Strategy for Global Success

Beyond Analytics: How Bambo Nature Used Customer Insights to Boost Online Sales