At the core of this acquisition lies our commitment to delivering consumer insights, end-to-end, at unprecedented speed, remarkably low cost, and unsurpassed quality.
Our strategic acquisition of Preely – a shooting star in the Nordic insights generation scene – is about more than just integrating new technology into our tool stack. The result will be a game-changer for each and every insights and marketing professional out there.
We’re ushering in a new era of consumer insights.
Nothing less.
Claus Venlov (CEO of Preely) and Casper Henningsen (CEO of Sonar).
The marriage of Sonar and Preely unites two companies with the vision to reshape how businesses tap into crucial knowledge. It’s not just about improving marketing and sales anymore; it’s about propelling entire businesses into an expansive knowledge ecosystem.
“It’s the companies that integrate knowledge pools into their entire ecosystem that will gain competitive advantage in tomorrow’s landscape. Our offering will make that competitive advantage accessible at your fingertips.”
Casper Henningsen, CEO of Sonar
Crucial knowledge right at your fingertips, to make better decisions at the speed of light, based on your own specific target audience. Almost sounds too good to be true, right? No more.
A well-known global fast-food chain was gearing up to introduce a new product in a local market (Denmark). They were deliberating over several potential names, available in Danish, English, or a combination of the two. The primary objective was to settle on a name that would connect instantly with their clientele and subsequently boost sales.
Solution
To navigate this challenge, the chain utilised Sonar’s end-to-end AI-powered consumer insights platform to initiate a name test study. The approach entailed showcasing various naming options to customers, then collating their immediate impressions and understanding the rationale behind their preferences.
Results
One particular name emerged as a favorite due to its undeniable brand association. The study, however, highlighted some potential challenges related to translation and language blending:
A direct translation of one term into Danish had an unintended negative association for some participants.
Integrating both English and Danish in the name caused a bit of confusion among a section of the participants who were accustomed to seeing menu items predominantly in English.
Remarkably, the entire evaluation process, from setting it up to gathering insights, was completed in a single working day.
Impact
Choosing the right name significantly influenced the product’s success in the market. The item quickly became popular in Denmark. Furthermore, the naming exercise underscored the essence of sustaining brand consistency, especially in the language representation of their offerings.
