Challenge
As one of the leading apps for relieving and managing tinnitus, maintaining and improving the Relief app is a priority for ReSound. Since the app was launched, it has gained popularity in the app store, and ReSound wanted to explore its potential for further growth.
While their current user base was solid, ReSound wanted to better understand the app’s perceived value as well as the user experience of first discovering and exploring the app after the initial download.
Solution
Working with the Relief team, we designed an app customer research study that would target people with varying degrees of tinnitus in the USA, who were not current users of the Relief app.
The study focused on different features within the app and asked participants to explore the app while giving feedback on what they found valuable and most useful.
Results
The results helped validate many of the Relief product development team’s original hypotheses. They also highlighted some areas of concern for them to focus on and address before re-launching the app.
Impact
The Relief team at ReSound gained a much clearer understanding of the daily lives of people living with tinnitus. With rich qualitative insights, the company work was able to integrate the voice of its customers into its development process, making customer-inspired decisions with no delay.
