Enable customers to test out medium to high fidelity prototypes and concepts. Triangulate feedback with surveys, think-aloud questions and behavioural observations to reinforce your findings
Build great solutions
Your users are more than product onlookers. Turn your customers into active players throughout the development process and make sure features and functions match their expectations, minimizing risk before launch.
Use Sonar to observe how customers use your products and solutions, hear what they think and get input on what should be improved through a combination of sharp qualitative and quantitative data.
With Sonar you can:
Test concepts and prototypes
Validate and prioritize new features
Present and adapt. Showcase features to customers and gather first impressions, levels of appeal, and suggestions for improvement, to make adjustments and set new priorities on the fly.
Refine design and user flows
Evaluate and compare user flows. Watch showreels recording customer actions on a task-by-task basis as they navigate through interactive online or mobile prototypes, to identify areas for improvement.
Features in the spotlight:
Screen and camera recording across
desktop and mobile
Record your participant’s screen on desktop or mobile to watch them engage with your designs, prototypes or websites and use the webcam to get a picture-in-picture recording.
Audience segmentation
Divvy up your audience into multiple segments and test your solution with each of them, or take a different approach and test different solutions with different groups.
Observation-based questions
Ask your participants to complete defined tasks, and get auto-generated insights with time-on-task and emotional reactions for each participant.
Do you want to learn more?
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