CBB’s goal was to present itself in a way that resonated with its customers online. By partnering with Sonar, CBB’s marketing team gained valuable customer insights to develop their current marketing platform, positioning and online platform. Ultimately, this allowed them to craft a more coherent communication and marketing strategy, increase sales and customer satisfaction, and lower churn. Today, CBB’s customer service is one of the highest-rated in Denmark, as demonstrated by the multiple accolades won over the last years.