Although VELUX’s products are best experienced in person, many customers first interact with them online. Indeed, VELUX offers a variety of digital products including their website, apps, and other digital tools, to help their customers explore their product catalogue and make a purchase.
To make this experience as seamless and intuitive as possible, VELUX works continuously to keep the customer in mind when developing digital products. To fuel its innovation cycle, VELUX looks for research partners that hold speed, global reach, and valid collection methodologies at the core of its value proposition. That’s why the company approached Sonar to conduct multiple user research studies across a range of digital products and across the whole project lifecycle.