Optimise customer experiences

Discover where your customers envision your solutions next. Keep your customers in the loop and constantly improve their experience to stay ahead of the game.


Use Sonar to optimise and refine new or existing features: experience your customers’ immediate post-experience feedback and boost their satisfaction to new heights.


With Sonar you can:

Remove barriers in the decision journey

Walk users through tailored scenarios, get rich qualitative feedback on their experience and observe their actions every step of the way. Save time on usability tests with automated sentiment and emotion analysis, powerful preset probing questions, and more.

Optimise the purchase experience

Gather actionable insights fast. Conduct short surveys with a handful of quantitative and open-ended questions to create compelling findings. Onboard study participants to record their video effortlessly with our browser-based recorder, and add extra depth to your data.

Measure customer satisfaction

Create a snapshot of how satisfied customers are with your solution, and identify key challenges or pain points at the speed of light. Conduct repeated studies to evaluate how satisfaction levels and attitudes develop over time as you bring new iterations of your solution to market.


optimise icon: hand unfolding a ruler against a chart

Features in the spotlight:

Browser-based recorder


Use a browser-based recorder to capture your customers’ feedback, without the hassle of having them install anything. Just embed a study link directly on your website or newsletter and record interviews in no time!

Sentiment analysis


Ask your customers to “think out loud” and get their quotes analysed by sentiment. Build insights to understand sentiment distribution and assign scores for specific questions or topics.

Survey based questions


Ask your customers to rate their experience and/or to choose what they liked the most. Sonar will compile results and produce auto-generated insights with aggregated scores.

Do you want to learn more?



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