Brand
Campaign Concept Validation
Is Your Campaign Concept Ringing True in Your Consumer's Ears? Validate your campaign concept with your target audience, and identify areas of improvement to maximise audience reach, engagement, and buy-in.
Make Your Concept Go
from Meh to Marvellous.
Imbue consumer insights to your campaign concept, to spark your audience's interest from the get-go.
Make sure your concept is clear, engaging, and impactful right from the people you're communicating it to.
Check with your audience whether your concept description best addresses their pain points, and establish strong emotional connections that drive action.
Enhance the estimated conversions by cashing in on a uniquely accurate concept proposition.
What Will You Learn?
Gain a unique perspective on concept as seen from your target group, compiled into intuitive and actionable insights:
Watch consumers as they see your concept for the first time, and discover why they act and comment the way they do.
Learn what your consumers like/don't like, to boost the former and tweak the latter.
Find out how your consumers best describe your concept.
Figure out what should be changed in your concept align it to your brand values.
Other studies included in the brand package
Want to turn your brand into the stuff of legends? Check out these other studies included in the brand package: