Campaign Idea Go/No-Go

Is your campaign going to be a hit or a fluke? Test your campaign idea with your target group and understand if you are on the right track, to move ahead or away with confidence.

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Your Ideas. Brought to Life
by Your Consumers

Test before you invest: check with your audience if your campaign idea is going to be a hit or a fluke.
Validate or Kill Your Campaign
Learn if and why your idea is received by your consumers, and get the validation you need to develop, modify or kill it.
Reduce Decision
Take critical campaign decisions up to 50% faster by learning right from your audience what ideas best resonate with them and their needs.
Minimise Development Costs
Get a lead on what consumers want from your idea, and avoid wasteful development efforts.

What Will You Learn?

Gain a unique perspective on your campaign idea from your target group, compiled into intuitive and actionable insights:
Watch consumers as they are presented with your idea for the first time, and discover why they act and comment the way they do.
Learn what your consumers like/don't like about you ideas and why, to boost the former and tweak the latter.
Get a clear green or red light on your idea before you even move into development.
Find out if your idea is in line with how your consumers perceive your brand, and why.

Other studies included in the campaign package

Want to turn your marketing campaign a show-stopper? Check out these other studies included in the campaign package: