Concept Validation

Is Your Brand Concept the Peanut Butter to Your Target Audience's Jelly? Validate your brand concept with your target audience, and identify areas of improvement to maximise audience reach, engagement, and buy-in.

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Make Your Concept Go from Meh to Marvelous.

Imbue consumer insights to your brand concept, to spark your audience's interest from the get-go.
Refine Communication
Make sure your concept is clear, engaging, and impactful right from the people you're communicating it to.
Increase Buy-in
Check with your audience whether your concept description best addresses their pain points, and establish strong emotional connections that drive action.
Boost your ROI
Enhance the estimated conversions by cashing in on a uniquely accurate concept proposition.

What Will You Learn?

Gain a unique perspective on concept as seen from your target group, compiled into intuitive and actionable insights:
Watch consumers as they see your concept for the first time, and discover why they act and comment the way they do.
Learn what your consumers like/don't like, to boost the former and tweak the latter.
Find out how your consumers best describe your concept.
Figure out what should be changed in your concept align it to your brand values.

Other studies included in the brand package

Want to turn your brand into the stuff of legends? Check out these other studies included in the brand package: