Product Go / No-Go

Is your product going to be a hit or a fluke? Test your product idea with your target group and understand if you are on the right track, to move ahead or away with confidence.

Your Ideas. Brought to Life by Your Consumers.

Test before you invest: check with your audience if your product idea is going to be a hit or a fluke.
Validate or Kill Your Product
Learn if and why your idea is received by your consumers, and get the validation you need to develop, modify or kill it.
Reduce Decision Time
Take critical development decisions up to 50% faster by learning right from your audience what ideas best resonate with them and their needs.
Minimise Development Costs
Get a lead on what consumers want from your idea, and avoid wasteful development efforts.

What Will You Learn?

Gain a unique perspective on your product idea from your target group thanks to intuitive and actionable insights.
Watch consumers as they are presented with your idea for the first time, and discover why they act and comment the way they do.
Learn what your consumers like/don't like about you ides, to boost the former and tweak the latter.
Get a clear green or red light on your idea before you even move into development.
Find out if your idea is in line with how your consumers perceive your brand, and why.

Other studies included in the product package

Want to turn your products into customer obsessions? Check out these other studies included in the campaign package: