Sonar acquires Preely. A new era of consumer insights awaits.

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Sonar acquires Preely

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Sonar acquires Preely: Ushering in
a new era of consumer insights

Sonar, the #1 end-to-end AI-powered consumer insights company, is thrilled to announce its acquisition of Preely. This strategic move marks a milestone in Sonar's mission to revolutionise the consumer insights industry.

Expanding bandwidth
for end-to-end insights

With this acquisition, Sonar manifests its narrative around end-to-end insights generation at unprecedented high speed, low cost and best-in-class quality.

Synergies between the two companies are evident. Preely’s intuitive and user-friendly technology will strengthen Sonar’s offering, helping companies utilise customer knowledge even faster and more efficiently.

Claus Venlov, CEO of Preely, emphasises:

“The timing for joining forces couldn’t be better. We’re now able to provide highly integrated solutions. I’m confident that we, with Sonar, can elevate offerings and deliver even more valuable insights to our customers.”

Casper Henningsen, CEO of Sonar, adds:

“This acquisition transcends mere technology; it aligns perfectly with our vision of reshaping how businesses access and leverage crucial knowledge. It goes beyond traditional marketing and sales, propelling us into an expansive knowledge ecosystem.”

AI transforms the need for unlocking knowledge fast

In today’s fast-paced business environment the need for companies to pivot by tapping into customer needs and habits has become imperative. Further accelerated by the rise of generative AI, companies now have the ability to build and surround their very business core with knowledge pools. Knowledge pools that can unlock tremendous business value – if utilised correctly.

With the acquisition of Preely, Sonar adds a key element to their offering in order to transform the speed, cost and quality at which companies will access and utilise that vital knowledge. Making it easy to manage and tap into knowledge pools in real-time, companies now have the opportunity to unlock valuable insights fast, cheap and at highest quality.

Casper Henningsen underlines, “It’s the companies that integrate knowledge pools into their entire ecosystem that will gain competitive advantage in tomorrow’s landscape. Sonar’s offering will make that competitive advantage accessible at your fingertips.”

About Sonar
Sonar is a next generation insights company, on a mission to unlock insights for everyone. Powered by Gen AI, Sonar delivers best-in-class quality consumer insights at unprecedented speed and at a fraction of the cost of traditional insights companies.
About Preely
Preely is a leading Nordic panel management and insights generation tool with a solid customer base of well-established Nordic brands such as LEGO, Nuuday and Danske Bank.
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