Turn connections into conversions

Discover what makes your audience tick, and use it to attract more and more visitors to your site with ads that hit juuust right. Then, double down on online performance, and get insights on how to optimise your online experience on all touch points.

Don’t get stuck on low traffic ever again

Learn what triggers your audience to flock to your site. Have your audience go through your social media ads, banners and any other entry points to your site, and turbocharge them with customer insights to turn them into unmissable hooks.

Why have a funnel when you can get a slide?

Got online traffic right where you want it? Awesome! Now, sprinkle some feedback magic on your website. Test online purchase or booking flows with your audience, or check what your competitors are doing differently, to turn more browsers into buyers.

How does Sonar work?

Choose one of our 5 study packages. Wanna go for more, or for a more customised study selection? Get in touch!
Pick the pricing plan you want to start with...where are you going? Relax, the first study is ALWAYS free. You can always leave after you’ve seen the actual value of our platform.
Select what to test from any of the studies included in your study package.
Filter your audience as narrowly as you need, and upload the content you want to test.
We gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.
Put your insights to work and make your digital touch points go from great to greatest.

We've got a plan for you!

It's free to get started and easy to get a plan that fits your needs.
Campaign Sign up today and get 1 free study with recruited participants, within the UK or US market (Value €995)


Basic plan where you recruit the study participants yourself
First month free. Then €495/month
Up to 10 studies with own participants
100 participants per month
Unlimited users & platform access
Basic customer support


Standard plan where we recruit the study participants for you
10 studies with recruited participants*
  • Available markets: UK, US, DK, SE, DE, NO, FI, IT, ES, FR
  • Advanced demographic targeting available
Up to 15 participants per study
Unlimited users & platform access
Basic customer support


Flexible plan with access to everything incl. study experts
Get in touch
All study types and recruitment options available
  • Available markets: 139 languages & markets
  • Advanced & custom demographic targeting available
Unlimited participants
Dedicated customer support & success
Professional service options
* If you need additional study credits, it is possible to renew this pricing plan. Alternatively you can convert it into a Custom plan.

You might also want to...

Want to take qualitative insights up a notch? We offer 4 additional study packages to boost your branding, customer retention, product development, and campaign management.
Turn campaigns into sensations
Refine your campaigns with your audience until you hit the marketing jackpot.

Let's unpack it!
Turn your brand into an icon
Cross every T and dot every I in your brand identity, to shoot your brand up to stardom.

Let's unpack it!
Turn customers into fanatics
Identify what makes your
 customers tick, inspire loyalty,
and reap the rewards.

Let's unpack it!
Turn products
 into obsessions
Team up with your users to work 
on products and features that solve their actual problems.

Let's unpack it!