Stepping into your audience's shoes boosts your design

How often have you found yourself second-guessing a call to action on a landing page, or fiddling with the layout of an ad wondering if it made your audience react the right way? A lot of time wasted, just because you never reached out and validated your designs with your audience.

Sonar gives you video insights into what your audience likes, needs, and dislikes, all told in a down-to-earth, actionable way. This will help you design with empathy, steer brand perception the way you want, and convert or retain more users.

Here’s how Sonar can boost your design work:

By infusing qualitative insights from your audience into your graphics, you’ll be able to, among others:

Design landing pages 4x more effective

Learn what elements in your landing pages drive engagement, conversion, or frustration right from your audience, and use this knowledge to build more effective pages.

Build a resonating brand identity

Test your CVI to make sure your brand assets evoke the best response from your audience, and maximise brand awareness from the start.

Boost brand recognition with spot-on assets

Discover what visuals, colours, or styles resonate most with your audience and why, to create logos and visuals that pique their interest and make you stand out.

All-in-one insights platform

Sonar helps you experience real people on video as they engage with your content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million B2B and B2C users. We then extract qualitative insights with our patent AI and give you video-powered, tangible recommendations you can use to refine your content and get more bang out of your creativity.

Try Sonar free

So, how does Sonar work?

1. Pack it up!

Choose one of our 5 study packages. Wanna go for more, or for a more customised study selection? Get in touch!

2. Pick a plan

Pick the pricing plan you want to start with...where are you going? Relax, the first study is ALWAYS free. You can always leave after you’ve seen the actual value of our platform.