AI in consumer insights:
Unfold your full potential

Dear insights professional, did you know there’s a full blown revolution at play, and you’re at the very centre of it? It’s your shot at being better, stronger, faster. Let’s explore how AI integrates with consumer research, and how that can help you unleash the full potential of your work.

AI and Consumer Research

Like many of your peers, you might currently try to grasp, exactly how AI fits into consumer research. So let’s start off with the basics.

AI is reshaping the landscape of market research. It’s not just changing the game; it’s rewriting the rules. A full-blown revolution. But how?

AI functions as a hyper analytical working bee. It never sleeps. It’s your trusted agent. It’s the analytical powerhouse that sorts your data. And it’s your wingman in navigating complexities.

That’s why we started training our generative AI four years ago, so we now have a state of the art tool to help insights professionals like you do their best job.

Leveraging AI for market research

“Can AI enhance market research?” Absolutely. AI translates raw qualitative data into actionable insights. Gone are the days of repetitive research tasks that left you yawning at your computer.

Here’s some of the ways, our AI powered consumer insights tool will add a hint of magic to your market research:

  • It helps you form research questions and methodologies to gain the most valuable insights,
  • It transcribes speech and conducts emotional analysis of customer feedback videos,
  • It clusters data, find patterns, quotes and observations – and adds data layers such as tags, themes and sentiments, and
  • It identifies key insights across all videos, and serves them to you in a format that is easy to share with your team.

AI for Acceleration

Will AI make your research faster? You bet. AI is that powerful engine accelerating your research efforts. Meaning you can do research faster without compromising accuracy or quality.

Actually, if you’re using Sonar, you’ll have consumer insights ready for use in down to 4 hours. This helps you stay relevant, pivot before wasting away your budgets, and create awesome messaging in no time.

Achieving commercial excellence through customer insights

Stuck in idea creation mode? Staring at a blank piece of paper? No worries. Sonar provides you with a wealth of research questions to help you access the golden nuggets your customers hold.

In the end, your quest for consumer insights serves a higher purpose: to move your product right into those demand spaces, find those campaign propositions, explore those use scenarios, that will make your colleagues go “wow!”. And now there’s a way for you to do just that at high speed, low cost and high quality.

3 ways insights professionals use Sonar to be better

Not sure where to start? Here's some of the ways insights professionals use the unique Sonar mix of customer feedback and AI to crush it.
Unleash the full potential of new ideas
Let your target audience brainstorm on a commercial idea to explore if it's a go or a no-go, and why. Pivot early in the process and spark concepts that will resonate.
Dismiss concepts that don't resonate
Test out concepts before spending all of your budget putting them out there. See which ones resonate, and why. It will save you time, money and maybe even some of those late night sweats.
Get more from your demand spaces
Learn from your target audience how to create demand spaces for your product and understand how to extract more value from them.

Insights at your fingertips

Sonar helps you experience real people on video as they engage with your idea, concept or content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million users. We then extract qualitative insights with our patent AI and give you tangible recommendations you can use to get more bang out of your creativity.

Getting started in 4 easy steps

Select what to test from the available study templates.
Select your target audience, and upload the content you want to test.
Sit back, while we gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.
Put the insights to work and make your idea, concept or content go from great to greatest.