Outperform marketing goals with AI-powered consumer insights

As a marketing professional you walk a fine line of short term wins and long term goals. Imagine if you could crush both without compromising. How? Ask your customers. With our AI-powered customer feedback tool, we'll serve you insights in a matter of hours that will shoot your marketing ROI through the roof.

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Why use consumer insights in marketing?

Seriously, have you ever worked with anyone who does not have an idea to improve your marketing efforts? A lot of opinions can float around a room. But there is only one opinion that matters, when it comes to nailing marketing.

You guessed right. It’s your target audience.

Use qualitative insights from your audience to drive revenue. Unearth their core needs, validate your campaign ideas, and learn how to optimise your touch points to maximise impact.

Why use AI in marketing?

Marketing is all about great customer experience, and AI can help marketeers deliver that experience. AI can write and personalise content. It can generate pictures and brainstorm ideas. It can predict the most effective ad buying.

And AI can make your favourite customer feedback tool analyse and crunch videos of your customers responding to your idea, concept or content extremely fast. From raw qualitative data to actionable insights, ready for you to implement in down to 4 hours.

Oh, that’s our tool, by the way. Want to learn more?

3 ways marketeers use insights to boost results

Not sure how to go about it? Here's some of the ways marketeers use the unique Sonar mix of customer feedback and AI to crush it.

Boost campaigns with the right messaging

Find out exactly what your target audience wants to hear and how they want to hear it. This will help you create attention-grabbing campaigns that send your ROI through the roof.

Dismiss concepts that don't resonate

Test out concepts before spending all of your budget putting them out there. See which ones resonate, and why. It will save you time, money and maybe even some of those late night sweats.

Understand and grasp brand perception

Learn how your target audience perceives your brand. Deep-dive into their experiences with your brand, their barriers to buy, which alternatives they buy - and most importantly, why.

Gaining consumer insights to craft effective marketing

Stuck in idea creation mode? Staring at a blank piece of paper? No worries. Sonar provides you with a wealth of research questions and study templates to help you access the golden nuggets your customers hold.

In the end, your quest for consumer insights serves a higher purpose: to craft the idea, concept or content that hits bull’s eye with your target audience. And now there’s a way for you to do just that at high speed, low cost and high quality.

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Insights at your fingertips

Sonar helps you experience real people on video as they engage with your idea, concept or content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million users. We then extract qualitative insights with our patent AI and give you tangible recommendations you can use to get more bang out of your creativity.

Getting started in 4 easy steps

1. Choose a study

Select what to test from the available study templates.

2. Configure your test

Select your target audience, and upload the content you want to test.

3. Get insights

Sit back, while we gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.

4. It's go time!

Put the insights to work and make your idea, concept or content go from great to greatest.

Here’s how we have helped marketeers outperform their benchmarks

AI has brought in a new era for marketing professionals, and that means (almost) endless possibilities. We always guide our clients to best practices in consumer research. To begin with, you can take a look at some of our use cases here:

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