Why use consumer insights in marketing?
Seriously, have you ever worked with anyone who does not have an idea to improve your marketing efforts? A lot of opinions can float around a room. But there is only one opinion that matters, when it comes to nailing marketing.
You guessed right. It’s your target audience.
Use qualitative insights from your audience to drive revenue. Unearth their core needs, validate your campaign ideas, and learn how to optimise your touch points to maximise impact.
Why use AI in marketing?
Marketing is all about great customer experience, and AI can help marketeers deliver that experience. AI can write and personalise content. It can generate pictures and brainstorm ideas. It can predict the most effective ad buying.
And AI can make your favourite customer feedback tool analyse and crunch videos of your customers responding to your idea, concept or content extremely fast. From raw qualitative data to actionable insights, ready for you to implement in down to 4 hours.
Oh, that’s our tool, by the way. Want to learn more?
3 ways marketeers use insights to boost results
Gaining consumer insights to craft effective marketing
Stuck in idea creation mode? Staring at a blank piece of paper? No worries. Sonar provides you with a wealth of research questions and study templates to help you access the golden nuggets your customers hold.
In the end, your quest for consumer insights serves a higher purpose: to craft the idea, concept or content that hits bull’s eye with your target audience. And now there’s a way for you to do just that at high speed, low cost and high quality.
Insights at your fingertips
Sonar helps you experience real people on video as they engage with your idea, concept or content, and it gives you insights you can quickly use to improve its performance.
Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million users. We then extract qualitative insights with our patent AI and give you tangible recommendations you can use to get more bang out of your creativity.