Sonar for Product Management

Bring your end users to the decision table. Discover what to design, build, and optimise - and why, listening to their feedback. Test your products throughout their development cycles and gain qualitative insights to understand your audience's needs, cut development time, and bring to market successful products.

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Build products that meet expectations at every trend

80%: this is the rate of new products failing every year. And why do they fail? The reasons are simple: they either disappoint user expectations or have no real-world use for people out there. We believe there’s a better way to create and optimise products. With Sonar, you can test your products throughout their development cycle with your end users, and get qualitative insights into their needs, preferences, and opinions, to help you produce user-validated products with accuracy and speed.

How Sonar can help you design and develop better products

By infusing qualitative insights throughout your product lifecycle, you’ll be able to, among others:

Identify and remove usability issues

Design, test, iterate and improve your solutions together with your audience, to embed customer-centricity in everything you make.

Build better products, 50% faster

Learn from your users how to align your product fit with their needs and reduce development costs and risk of failure.

Respond to emerging product trends in days

Gain insights into what users look for in products, how their needs evolve over time, and why. Then, adapt your products to these new trends with confidence.

Insights at your fingertips

Sonar helps you experience real people on video as they engage with your content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million B2B and B2C users. We then extract qualitative insights with our patent AI and give you video-powered, tangible recommendations you can use to refine your content and get more bang out of your creativity.

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