Build products that meet expectations at every trend
80%: this is the rate of new products failing every year. And why do they fail? The reasons are simple: they either disappoint user expectations or have no real-world use for people out there. We believe there’s a better way to create and optimise products. With Sonar, you can test your products throughout their development cycle with your end users, and get qualitative insights into their needs, preferences, and opinions, to help you produce user-validated products with accuracy and speed.
How Sonar can help you design and develop better products
Insights at your fingertips
Sonar helps you experience real people on video as they engage with your content, and it gives you insights you can quickly use to improve its performance.
Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million B2B and B2C users. We then extract qualitative insights with our patent AI and give you video-powered, tangible recommendations you can use to refine your content and get more bang out of your creativity.