Sonar for User Researchers

Bring your audience into every business decision. Empower your company with quick and methodologically sound qualitative insights, and give more meaning to your work by creating more customer-centric experiences.
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More qualitative insights, with no quality loss

Look to your left, look to your right: how many researchers are there compared to the marketing and product people working in your company?

Truth is, you can’t help them all in making user-inspired business decisions every time. That’s where we step in. We want to help you make your work more meaningful.

How? By giving you and your company access to a platform that makes qualitative research fast and within everyone’s reach. Without compromising on quality.

How Sonar helps you create customer-centric experiences

By using Sonar as your user research platform, you’ll be able to, among others:
Get more insights to support your company
Empower your company to embed customer-centricity in everything it makes. We offer more than 50+ plug-and play study templates, created by Sonar UX research experts.
Foster a customer-centric culture
We believe customer-centricity is built only when insights are available to all. That’s why we’re giving you and your company a platform to run either large research projects or quick ‘n’ dirty validation studies.
Create an insights hub open to everyone
Take charge of customer centricity in your company. Our platform provides the perfect space to collaborate, cross-analyse, share and assist what your marketing and product teams are working on.

Insigths at your fingertips

Sonar helps you experience real people on video as they engage with your content, and it gives you insights you can quickly use to improve its performance.

Testing with us is easy, fast, and gives you results you can trust. We use a study methodology developed over 10 years in the biz, leveraging an international panel of over 4 million B2B and B2C users. We then extract qualitative insights with our patent AI and give you video-powered, tangible recommendations you can use to refine your content and get more bang out of your creativity.

Try Sonar free

So, how does Sonar work?

Choose one of our 5 study packages. Wanna go for more, or for a more customised study selection? Get in touch!
Pick the pricing plan you want to start with...where are you going? Relax, the first study is ALWAYS free. You can stick around after you’ve seen the actual value of our platform.
Select what to test from any of the studies included in your study package.
Filter your audience as narrowly as you need, and upload the content you want to test.
We gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.
Put your insights to work and make your content go from great to greatest.

Democratise qualitative feedback within your company

Satisfy your organisation’s need for fast qualitative insights. We guarantee value: browse through our study template and try the first one today, completely for free.
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Persona mapping

Transform the way you develop and market products with a clear definition of your buyer personas.
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Map purchase journeys

Maximize your success by designing a purchase journey that delights your customers.
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Segmentation

Gain a deeper understanding of your customer segments and tailor solutions around their needs.
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Identify growth opportunities

Unearth new opportunities to drive customer success, straight from the source.
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Here’s how we fuelled product teams with qualitative insights

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