Turn products into obsessions

Let’s bounce your products between the dev team and your audience throughout development, and get the right insights to get your concept, new value prop, prototype, and more right. Sound right, right?

Put a lens over users’ core needs and pains

Hold your innovation horses and learn why you should build a product before start building it. Identify your audience’s true needs and pain points, assess if your product ideas match them, and steer your growth, hand in hand with your customers.

Fuel development with insights from your users

Developing products for your users is hard enough; don’t overcomplicate it doing it blindfolded. Test your product designs, prototypes and features right with your users, and get video insights on their initial impressions and opinions. We guarantee that between every “aha!” and “wow…” you’ll experience, you’ll also get what you need to build better products, at a fraction of the time.

So, how does Sonar work?

Choose one of our 5 study packages. Wanna go for more, or for a more customised study selection? Get in touch!
Pick the pricing plan you want to start with...where are you going? Relax, the first study is ALWAYS free. You can stick around after you’ve seen the actual value of our platform.
Select what to test from any of the studies included in your study package.
Filter your audience as narrowly as you need, and upload the content you want to test.
We gather and analyse your audience’s video feedback into actionable insights and recommendations in as little as 4 hours.
Put your insights to work and make your content go from great to greatest.

We've got a plan for you!

It's free to get started and easy to get a plan that fits your needs.
Campaign Sign up today and get 1 free study with recruited participants, within the UK or US market (Value €995)


Basic plan where you recruit the study participants yourself
First month free. Then €495/month
Up to 10 studies with own participants
100 participants per month
Unlimited users & platform access
Basic customer support


Standard plan where we recruit the study participants for you
10 studies with recruited participants*
  • Available markets: UK, US, DK, SE, DE, NO, FI, IT, ES, FR
  • Advanced demographic targeting available
Up to 15 participants per study
Unlimited users & platform access
Basic customer support


Flexible plan with access to everything incl. study experts
Get in touch
All study types and recruitment options available
  • Available markets: 139 languages & markets
  • Advanced & custom demographic targeting available
Unlimited participants
Dedicated customer support & success
Professional service options
* If you need additional study credits, it is possible to renew this pricing plan. Alternatively you can convert it into a Custom plan.

You might also be interested in...

Want to take qualitative insights up a notch? We offer 4 additional study packages to boost your user digital conversion flow, product development, branding, and marketing campaign ideation and rollout.
Turn connections into conversions
Add some audience zest to your digital touchpoints and see conversion soar.

Let's unpack it!
Turn campaigns into sensations
Refine your campaigns with your audience until you hit the marketing jackpot.

Let's unpack it!
Turn your brand into an icon
Cross every T and dot every I in your brand identity, to shoot your brand up to stardom.

Let's unpack it!
Turn customers into fanatics
Identify what makes your customers tick, inspire loyalty, and reap the rewards.

Let's unpack it!