04 November 2021
Yesterday, November 4th, we had a great discussion with Dorota Harsbo, Lead UX Designer at Sonar, about research method choices that can help you reach insights faster and with less effort.
Dorota covered the benefits and drawbacks of remote vs. in-person, or unmoderated vs. moderated tests, and shared some tips on how to get the best results from different research designs.
In case you missed the discussion, here are the 3 biggest takeaways:
We all know there is a scientific way to do research: one with strict protocols and conventions, traditionally used in academia. We also know businesses must move fast and get continuous customer feedback, so the scientific method is not very affordable and applicable in a fast-paced corporate world.
This calls for research methods that balance the use of resources – especially time and money – and the need for quality data that leads to actionable insights.
The good news is today there are many ways to speed research up, from task design to data processing. The market for qualitative research tools is booming, and now most parts of the research process can be facilitated by automation.
The preparation stage of a research study is critical for getting good results. First, you should know as precisely as possible who your users are – or who you want them to be – and make sure that those are the people you involve in your research.
Second, you should think very strategically on what questions to ask them, and how to ask these questions.
More often than not, doing remote self-tests can be a great way to achieve that, as they allow for getting insights from more participants without geographical barriers – and close to no time constraints.
A good way to design your study tasks is to think about them carefully from the beginning. An even better way is to use templates – or even AI-powered study builders – to help you hit the ground running when setting up your study.
Templates can be a great source of inspiration for research questions. The dynamic study builder – one of Sonar’s most popular features – goes one level further and can save you a lot of effort in phrasing questions or creating task flows to get the best results from your studies.
Start from zero or come with your own input and the tool will be ready to give you suggestions on how to improve your study design based on hundreds of qualitative studies the machine has learned from.
Want to learn more about how the Intelligent Study Builder and other Sonar features can help you be more efficient in your research? Then click below: