29 October 2021
Asking participants the right questions is essential for a successful qualitative user research study. By using study design templates, you can streamline the design process and accomplish that much easier and faster – regardless of whether you are still discovering customer needs, testing prototypes, or building a study for ongoing post-experience feedback.
Why templates are important
User research is all about observing and listening to people to understand their needs, goals and frustrations. To get people talking, researchers need to ask the right questions, at the right time – but that’s much easier said than done; especially with unmoderated research.
Using study design templates can help you avoid these two most common pitfalls:
A common mistake researchers make is writing the script for a study before identifying what they actually want to achieve with it. This results in wasted resources, especially when the wrong decisions are made later in the process. Having pre-defined templates allow you to quickly select study designs that will get you the answers you need to achieve your different research objectives.
Sometimes even when research objectives are on point, poorly designed questions and tasks can still negatively affect the quality of your findings, simply because the quality of the input dictates the quality of the output. Using templates help you ensure your questions are well designed for the best possible output.
The Sonar research platform has a built-in collection of adjustable templates for any kind of unmoderated research. To initiate the researcher’s thinking process when setting up a new study, our templates are grouped based on the different stages of the development life cycle, enabling them to hit the ground running from the very beginning.
The templates have been designed based on thousands of research studies and are tailored to accommodate for the top 20 study types. Such as discovering user needs, validating concepts and testing usability.
Regardless of the researcher’s level of expertise, templates give them a head start when setting up a research study because they are editable, making it possible to personalize them based on your research needs.
We know all research studies are unique. With templates, researchers can frame questions and tasks, where only the blanks need to be filled in. That is only one way of using templates, and a very effective one. However, if that is not the level of streamlining that you wish, templates can also be used as a source of inspiration to design your own questions and tasks.
As Sonar’s templates are based on scripts that we know work, you can use them to find new ways of asking questions and presenting tasks. In that way you will also save time so you don’t need to reinvent the wheel over and over again. Even more so, you will improve your research quality because, again: quality input, equals quality output.
Want to learn more about how templates and other Sonar features can help you be more efficient in your research? Then click below: