Sonar acquires Preely. A new era of consumer insights awaits.

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Sonar acquires Preely

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Study terms and conditions

Version 1.0 — Last updated: October 28th, 2022

General terms

  • All prices are in EUR, excluding VAT.
  • The agreement is invoiced fully from accepting this proposal.
  • Payment conditions are 30 days NET.
  • No cancellation or refunds.
  • Quantities purchased cannot be decreased during the relevant subscription term.
  • The general rules of Danish law apply.

Intellectual property rights and customer data

The platform is the property of Sonar (UserTribe A/S) and is protected by international copyright law and conventions. Sonar grants to Customer the right to access and use the platform (“Platform”), so long as such use is for internal information purposes, and the Customer does not alter, copy, disseminate, redistribute or republish any information, data, text, messages, software, sound, music, video, photographs, graphics, images, and tags that UserTribe incorporates into the Platform (“UserTribe Content”) or feature of the Platform. 

Sonar may, as permitted by this Agreement, use Customer Data in an anonymised manner for machine learning to support certain product features and functionality within the Platform.


The timeline for delivery is an estimated amount of time. Sonar will always proactively communicate any changes to the timeline and final delivery date.

Data processing

All data is collected in accordance with the Danish Act on Processing of Personal Data and the General Data Protection Regulation. Sonar determines the purposes and means of the personal data processed in connection with a study and is, therefore, the data controller, cf. The Danish Act on Processing of Personal Data section article 3(4) and Article 4 (7) in theGeneral Data Protection Regulation.

Contact with participants

Unless the Customer does its own recruiting of participants, It is not permitted for the Customer to have contact with the participants in studies. Customer must therefore not make contact with the participants or in any other way demand that the participants make contact with the customer.

Availability & Access

All studies will be available on the Platform for up to 5 years after delivery, depending on the privacy policy with the participants.  

As the Platform contains personally identifiable information (PII), it will require email verification and a personal password to access.Customer access may be removed if we find violations of this agreement.