Sonar acquires Preely. A new era of consumer insights awaits.
Powered by AI,led by your customers
Imagine you could ask your customers almost in real time how to best succeed buying your products or services. Imagine you could understand their perspective. Understand why they would love, hate or even worse, not care about that campaign, product or brand message that you spent so much time and money on crafting.Well, would you look at that. You can, actually. In less than 4 hours.
How does it work?
Speed, cost and quality are key to the value of consumer insights. We’ve trained our generative AI tool to perform tasks within minutes, that would take a human hours to do. It will:
- Help you form research questions and methodologies to gain the most valuable insights,
- Transcribe speech and conduct emotional analysis of the videos, and
- Cluster data, find patterns, quotes and observations – and add data layers such as tags, themes and sentiments.
But you haven’t heard the best part yet. It identifies key insights across all video interviews for you. So you can focus less on analysing and more on creating marketing that is on point.
A tool to help your marketing budget perform at its best
Insights professional or marketeer - which one are you?
Why generative AI is ushering in a revolution in consumer Insights
Explore the speed, accuracy, and cost-effectiveness of AI-generated insights and learn how they can enhance decision-making, drive revenue growth, and transform marketing success.
Elevating marketing with AI-powered qualitative insights
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Industry-leading security practices
Our security complies with and exceeds the widely accepted security standards. Our solutions are designed to assist you in meeting your compliance needs, and we have implemented stringent security measures at both the architectural and operational levels to ensure the safety of your data.